The ORIGINAL design,
The scroll , in an unconventional spread, a softened spade that banners the full name of the Philippine Society of Hematology and Blood Transfusion.
The opposite ends where the founding year are written are bound by a catchment.
Blood , a SINGLE drop, is the focal point.
Our NEW IDENTITY,
The elements are retained.
The bound ends of the scroll perfectly represents the bound relationship with collaborative partners
Only that, a multi dimensional conformation change is applied.
The metallic hue implies years of honing , reflecting more than 60 years of refinement.
The single drop of blood is FULL BODIED, enriched with years of advancement.
Mobile Number: 09399072510
Telefax Number: 8723-0301 Loc. 5304
PSHBT Secretariat Office: Rm 1404, 14th Floor North Tower Cathedral Heights Building Complex, St. Luke’s Medical Center, E. Rodriguez Sr. Ave., Quezon City